Romance isn’t dead, and Valentines stats prove it. The interest in buying presents and candlelit dinners may be fading, but people sure aren’t cutting costs when it comes to the ones they love.
So how many people are pulling out all the stops on Valentine’s? And who do they lavish with gifts and affection on this special day?
Scroll down to get the answers and some more fascinatingly captivating facts and stats on the most romantic day of the year.
Top Ten Valentines Stats for 2022
- 51% of people feel like they have to be romantic on this holiday.
- Valentines Day chocolate statistics reveal that it is still the most popular gift for Valentine’s Day.
- In the US, 36 million heart-shaped boxes of chocolate are sold every year.
- What percentage of couples break up on Valentine’s day? 7%.
- Seven countries in the world have banned Valentine’s Day.
- Valentine’s statistics in the USA show that 24 to 34-year-olds are driving V-Day sales.
- 26.7% of Americans planned to buy Valentine’s presents for more than one person.
- 27% of pet owners wanted to buy a present for their pets.
- Men spend around $340 on Valentine’s, while women spend only $64.
- Valentines day statistics show that 51% of Americans wouldn’t mind going on a first date on this holiday.
General Valentines Day Stats and Facts for a Pink 2022
Valentine’s Day of 2022 might not be as magical as it could, due to the pandemic measures and travel limitations. Still — nothing can cancel love, and that is why we give you some general info on this holiday to prepare accordingly.
1. 55% of people planned to celebrate Valentine’s Day, according to Valentine’s day trends in 2020.
The number of people planning to engage in celebrations of love and romance on February 14, 2020, was up from 51% in 2019, but still down from the record-high in 2007 when 63% of respondents in the US planned to celebrate this holiday.
2. Judging by the number of proposals on Valentine’s Day, statistics show that it is the fifth most popular day to pop the question.
3. Getting married on Valentine’s Day might not be such a good idea.
(Daily Mail; HuffPost)
Valentine’s is the ninth most popular day for couples to tie the knot. Sure, it might be romantic, but a study shows that people who get married on V-Day are 21% more likely to get divorced than people who get married on regular dates.
4. What percentage of couples break up on Valentine’s day? 7%.
Furthermore, more young couples (12% of 18-34-years olds) split up with their SO on this day than their older counterparts (9% of 35 to 54, and 2% of 55+-year-olds).
5. 51% of people feel like they have to be romantic on this holiday.
Interestingly, most respondents felt pressured by society (58%), 57% blamed constant advertising, and 48% found social media hype to be the source of their stress on V-Day.
6. Valentines day statistics show that 51% of Americans wouldn’t mind going on a first date on this holiday.
First impressions matter, and none matters more than that of a first date. From this percentage, 55% were men, and 47% were women.
7. 26.7% of Americans planned to buy Valentine’s presents for more than one person.
That’s 68.2 million US adults, with 35.5% of men and 21% of women who were planning on bestowing gifts on more than one person on Valentine’s 2020.
8. If you were wondering how much money is spent for Valentine’s Day you should know that 2020 spending was projected at $27.4 billion.
(Business News Daily)
That means around $196.31 per person. Even though fewer people are celebrating, they are splurging more, as the estimated spending for 2020 was 32% higher than last year’s expenditure on V-Day gifts of $20.7 billion.
9. 27% of pet owners wanted to buy a present for their pets.
So, how much revenue does Valentine’s Day generate from pet presents alone? Pet owners were forecast to spend $1.7 billion on Valentine’s gifts for their animal companions, or an average of $12.21 per person.
10. People were expected to spend twice as much on coworkers in 2020.
(Business News Daily; NRF)
Around 7% of the adult population was expected to buy gifts for colleagues, which was twice as high this year, Valentine’s Day statistics for 2020 reveal. People also buy gifts for friends on Valentine’s.
Valentines Stats on the Biggest Spenders
If you are a bit of a Valentine’s Grinch, you may find it unbelievable that people waste their time on holidays like these, but the numbers show that, apparently, they are the majority. Here is a bit more on those who love Valentine’s.
11. Valentine’s statistics in the USA show that 24 to 34-year-olds are driving V-Day sales.
75% of millennials (more than any other age group) plan on celebrating this holiday, but they also plan to dish out more on gifts than other generations.
Millennials are projected to spend $208 on Valentine’s gifts, much higher than the national average of $152 and much more than Gen X ($160) and boomers ($101).
Not only do they like to spend, but they also like to receive. Millennials expect their partner to spend $153 on their Valentine gift, significantly more than the average expectation of $102.
12. Men spend around $340 on Valentine’s, while women spend only $64.
(Business News Daily; ContactPigeon)
Not only do men spend more money on their V-day dates, but it’s also more common for men to buy a gift for their partner than it is for women. Valentine’s day spending in 2019 shows 62% of men allocating parts of their budget to their significant other as opposed to 45% of women.
13. People who have been in a relationship for longer plan to spend less on their V-day date.
Couples that have been dating for less than six months are more likely to go all-out on Valentine’s by spending around $700, whereas couples that have been together for over 20 years will only spend $64 on their spouse or partner.
Valentines Day Stats: What Do Lovebirds Spend Money On?
Getting the perfect gift for your partner is not very easy, especially if you’ve just started dating and you don’t want to go over the top. This year, you may need to post it. So, there are a lot of things to consider. Worry not, we’re here to help you with our stats about the most popular gifts!
14. Valentines Day chocolate statistics reveal that it is still the most popular gift for Valentine’s Day.
Candy was expected to make up 52% of all V-Day purchases, with 54% of men and 48% of women planning to buy chocolates for their beloved on Valentine’s 2020. Next in line is taking your date out for dinner and an all-time Valentine’s classic – flowers.
15. In the US, 36 million heart-shaped boxes of chocolate are sold every year.
Valentine Day statistics suggest that, for most people, nothing says love like chocolates in the shape of the symbol of love. Introduced back in 1868, heart-shaped boxes are the most popular sweet treat today, accounting for 10.7% of all V-Day candy sales in 2019.
16. One in five Americans planned to buy jewelry on Valentine’s 2020.
(Talk Business & Politics)
Chocolates may be the most popular gift, but it’s bling that accounts for most of the revenue generated on this holiday. From total Valentine’s Day spending in 2020, $5.8 billion was expected to be spent on jewelry.
17. 44% of men in the US were planning on giving flowers for Valentine’s Day.
Most of the revenue from these gift buyers usually goes to one company – 1-800-Flowers.com, estimated to sell 18.5 million flowers last Valentine, the majority of which (11 million) they expected to be roses.
18. Gifts of experience are rising in popularity.
(Statista; Talk Business & Politics)
41% of the surveyed consumers chose gifts of experience as the best Valentine’s present from their partner. These kinds of gifts are not just one of the latest Valentine’s Day trends in 2020.
Back in 2018, US citizens paid $5.5 billion on a dinner out, while $5.1 billion was spent on other gifts of this kind.
Valentine’s Day Topics — Find the Right Rhyme
Roses are red, violets are blue — we all know that. What is your favorite Valentine’s note to scribble in that special card you got?
You may feel like you got a unique one, but here are some numbers to tell you a bit more about 145 million Valentine’s cards that float around on February 14.
19. 145 million is the answer, in case you were wondering how many Valentine’s Day cards are sold each year.
After Christmas, Valentine’s is the second most popular holiday for cards in the US, so no wonder Hallmark has around 1,400 different varieties of cards for sale.
20. Millennials make up 20% of the market for greeting cards, Valentine Day sales statistics show.
(The Washington Post)
24 to 39 year-olds are the fastest-growing generation segment on the greeting card market. It seems that the digital age and dating apps haven’t killed the romance of a handwritten, physical card.
21. The oldest known Valentine is dated to 1415.
What is believed to be the first-ever “valentine” (a few lines in a poem) was written by 21-year old Charles, the Duke of Orléans, to his wife while he was imprisoned in the Tower of London.
Valentine’s Day Facts to Brighten Your Day
Love can be funny at times, so here are a couple of facts to lighten the mood even for those of you who don’t find it funny at all at the moment.
22. Valentine statistics indicate that there was more than one Valentine in history.
Historians still aren’t sure which Valentine gave the name to the holiday of love and romance. Still, it’s known that V-day originated from the Roman festival of Lupercalia (a celebration of spring and fertility), but it wasn’t celebrated as a romantic holiday until the 14th century.
23. Seven countries in the world have banned Valentine’s Day.
Due to religious beliefs and the culture of arranged marriages, Valentine’s isn’t celebrated in India, Pakistan, Iran, Indonesia, Saudi Arabia, Malaysia, and Russia. Valentine statistics reveal that celebrating this holiday in some of these countries could result in arrests, jail time, and other, even stricter punishments.
24. Valentine’s Day is celebrated differently in Japan.
Due to a translation mistake, only women give gifts on V-day in Japan. On the other hand, men repay the favor on March 14, also known as “White Day.”
25. Condom sales go up around Valentine’s Day.
The condom company Durex sees sales increase by 25% before February 14. A slight increase in the number of Viagra prescriptions is also noted around this holiday, Valentine’s statistics show.
How many people are single on Valentine’s day?
(Entrepreneur; Glamour; PR Newswire)
Over half of Americans are single. But being unattached on Valentine’s day, or anytime, isn’t as big a deal as it used to be. Even though 43% are under pressure to be in a relationship around V-Day, a quarter of singles say that they have Valentine’s plans. Some intend to spend the day with friends (30%) and others with family (28%).
How many people celebrate Valentine’s day?
(NRF; PR Newswire)
Over half of US adults planned to celebrate Valentine’s Day in 2020, and even though this is a slight increase from previous years, interest in this holiday seems to be waning. In 2019, only 20% of singles were excited about the day of love and romance, while one in five wished Valentine’s was canceled.
How much does the average man spend on Valentine’s day?
According to a smaller 2019 survey of 354 people, median spending on Valentine’s was $50, with men planning on spending 20% more than women ($73.18 and $60.69, respectively).
How much money is spent on roses on Valentine’s day?
V-day gift buyers planned on spending $2.3 billion on flowers in 2020 with over half (51%) buying red roses for Valentine’s, making this type of flower the most popular choice.
How much candy is eaten on Valentine’s day?
(The Daily Meal)
58 million pounds of chocolate are bought a week before Valentine’s, which equals to US consumers spending $2.4 billion on candy alone in 2020.
Valentines stats don’t forget those who embrace being single and love it. There are those who keep trying to get their Valentine, but the pandemic is making it all complicated — but online dating sites got your back!
Seriously now, you should definitely check some sites, they cover pretty much everything. Whether you are a trans person looking for a safe dating option, a senior looking for love or a BDSM lover wanting to make this holiday special, click sign in.
- Business News Daily
- Daily Mail
- PR Newswire
- Talk Business & Politics
- The Balance
- The Daily Meal
- The Washington Post
- Time Out
- Wedded Wonderland