Romance isn’t dead, and Valentines stats prove it. The interest in buying presents and candlelit dinners may be fading, but people sure aren’t cutting costs when it comes to the ones they love.
So how many people are pulling out all the stops on Valentine’s? And who do they lavish with gifts and affection on this special day?
Scroll down to get the answers and some more fascinatingly captivating facts and stats on the most romantic day of the year.
Ten Valentines Stats for Singles and Couples
- 55% of people planned to celebrate Valentine’s Day in 2020.
- 2020 Valentine’s Day spending was projected at $27.4 billion.
- 52% of Valentine’s Day spending goes to spouses and partners.
- 27% of pet owners wanted to buy a present for their furry friends this Valentine.
- 24 to 34-year-olds are driving V-Day sales.
- Men spend around $340 on Valentine’s, while women spend only $64.
- Chocolates are the most popular gift for Valentine’s Day.
- One in five Americans planned to buy jewelry on Valentine’s 2020.
- Clothing and gift cards are the least popular gifts for Valentine’s.
- 145 million Valentine’s cards are exchanged every year.
General Valentines Day Stats and Facts
1. 55% of people planned to celebrate Valentine’s Day in 2020.
The number of people planning to engage in celebrations of love and romance on February 14, 2020, was up from 51% in 2019, but still down from the record-high in 2007, when 63% of respondents in the US planned to celebrate this holiday.
2. Valentine’s Day is the fifth most popular day to pop the question.
Judging by the number of proposals on Valentine’s Day, statistics show this holiday is preceded by Christmas Day, Christmas Eve, New Year’s Day, and December 22.
3. Getting married on Valentine’s Day might not be such a good idea.
(Daily Mail; HuffPost)
Valentine’s is the ninth most popular day for couples to tie the knot. Sure, it might be romantic, but a study shows that people who get married on V-Day are 21% more likely to get divorced than people who get married on regular dates.
4. Men and women are equally likely to dump their partner on Valentine’s.
What percentage of couples break up on Valentine’s day? 7% of Americans have ended a relationship on Valentine’s, with more young couples (12% of 18-34-years olds) splitting up with their SO on this day than their older counterparts (9% of 35 to 54, and 2% of 55+-year-olds).
5. 51% of people feel like they need to be romantic on this holiday.
Interestingly, most respondents felt pressured by society (58%), 57% blamed constant advertising, and 48% found social media hype to be the source of their stress on V-Day.
6. Valentines day statistics show that 51% of Americans wouldn’t mind going on a first date on this holiday.
From this percentage, 55% were men, and 47% were women.
7. 26.7% of Americans planned to buy a Valentine’s present for more than one person.
That’s 68.2 million US adults, with 35.5% of men and 21% of women who were planning on bestowing gifts on more than one person on Valentine’s 2020.
Valentine’s Spending Facts and Figures
8. 2020 Valentine’s Day spending was projected at $27.4 billion.
(Business News Daily)
How much money is spent for Valentine’s day? Around $196.31 per person. Even though fewer people are celebrating, they are splurging more, as the estimated spending for 2020 was 32% higher than last year’s expenditure on V-Day gifts of $20.7 billion.
9. 52% of Valentine’s Day spending goes to spouses and partners.
(Talk Business & Politics; Statista)
US citizens planned to spend a total of $14.1 billion on their wives, husbands, and romantic partners. This is an average of $101.21, an increase from the $93.24 in 2019.
10. 27% of pet owners wanted to buy a present for their furry friends this Valentine.
So, how much revenue does Valentine’s Day generate from pet presents alone? Pet parents were forecast to spend $1.7 billion on Valentine’s gifts for their animal companions, or an average of $12.21 per person.
11. People were expected to spend twice as much on coworkers in 2020.
(Business News Daily; NRF)
Around 7% of the adult population was expected to buy gifts for colleagues, a number that was twice as high this year, Valentine’s Day statistics for 2020 reveal. People also buy gifts for friends on Valentine’s.
“Galentine’s Day,” a phrase from a 2010 episode of Parks and Rec referring to spending time with friends on this holiday is really taking off. In fact, one in ten said that they planned to get together with single friends or family members on February 14, and spending on Galentine’s has gone up from $737 million to $2.1 billion from 2010.
Valentines Stats on the Biggest Spenders
12. 24 to 34-year-olds are driving V-Day sales.
75% of millennials (more than any other age group) plan on celebrating this holiday, but they also plan to dish out more on gifts than other generations. Millennials are projected to spend $208 on Valentine’s gifts, much higher than the national average of $152, and much more than Gen X ($160) and boomers ($101).
Not only do they like to spend, but they also like to receive. According to exciting Valentines statistics in the USA, millennials expect their partner to spend $153 on their Valentine gift, significantly more than the average expectation of $102.
13. Men spend around $340 on Valentine’s, while women spend only $64.
(Business News Daily; ContactPigeon)
Not only do men spend more money on their V-day dates, but it’s also more common for men to buy a gift for their partner than it is for women. Valentine’s day spending in 2019 shows 62% of men allocating parts of their budget on their significant other as opposed to 45% of women.
14. People who have been in a relationship for longer plan to spend less on their V-day date.
Couples that have been dating for less than six months are more likely to go all-out on Valentine’s by spending around $700, whereas couples that have been together for over 20 years will only spend $64 on their spouse or partner.
Valentines Day Stats: What Do Lovebirds Spend Money On?
15. Chocolates are the most popular gift for Valentine’s Day.
Candy was expected to make up 52% of all V-Day purchases, with 54% of men and 48% of women planning to buy chocolates for their beloved on Valentine’s 2020. Next in line is taking your date out for dinner and an all-time Valentine’s classic – flowers.
16. In the US, 36 million heart-shaped boxes of chocolate are sold every year.
Valentine Day statistics suggest that, for most people, nothing says love like chocolates in the shape of the symbol of love. Introduced back in 1868, heart-shaped boxes are the most popular sweet treat today, accounting for 10.7% of all V-Day candy sales in 2019.
17. One in five Americans planned to buy jewelry on Valentine’s 2020.
(Talk Business & Politics)
Chocolates may be the most popular gift, but it’s bling that accounts for most of the revenue generated on this holiday. From total Valentine’s Day spending in 2020, $5.8 billion was expected to be spent on jewelry.
18. 44% of men in the US were planning on giving flowers for Valentine’s Day.
Most of the revenue from this gift buyers usually goes to one company – 1-800-Flowers.com, estimated to sell 18.5 million flowers last Valentine, the majority of which (11 million) they expected to be roses.
19. Gifts of experience are rising in popularity.
(Statista; Talk Business & Politics)
41% of the surveyed consumers chose gifts of experience as the best Valentine’s present from their partner. These kinds of gifts are not just one of the latest Valentine’s Day trends in 2020. Back in 2018, US citizens paid $5.5 billion on a dinner out, while $5.1 billion was spent on other gifts of this kind.
20. Clothing and gift cards are the least popular gifts for Valentine’s.
Only 20% of gift-givers bought clothing, and 19% got gift cards. Even though these are not as popular, they still bring in revenue ($2.9 billion and $2.0 billion, respectively).
Stats and Facts on Valentine’s Cards
21. 145 million Valentine’s cards are exchanged every year.
How many Valentine’s Day cards are sold each year? And this doesn’t even include classroom cards. After Christmas, Valentine’s is the second most popular holiday for cards in the US, so no wonder Hallmark has around 1,400 different varieties of cards for sale.
22. Valentine’s cards aren’t just for romantic partners.
Followed by kids, mothers, wives, and pets, teachers are the most numerous recipients of Valentine Day poems and cards.
23. Millennials make up 20% of the market for greeting cards, Valentine Day sales statistics show.
(The Washington Post)
24 to 39 year-olds are the fastest-growing generation segment on the greeting card market. It seems that the digital age and dating apps haven’t killed the romance of a handwritten, physical card.
24. The oldest known Valentine is dated to 1415.
What is believed to be the first-ever “valentine” (a few lines in a poem) was written by 21-year old Charles, the Duke of Orléans, to his wife while he was imprisoned in the Tower of London.
Fun Valentine’s Day Facts
25. There was more than one Valentine in history.
Historians still aren’t sure which Valentine gave the name to the holiday of love and romance. Still, it’s known that V-day originated from the Roman festival of Lupercalia (a celebration of spring and fertility), but it wasn’t celebrated as a romantic holiday until the 14th century.
26. Seven countries in the world have banned Valentine’s Day.
Due to religious beliefs and the culture of arranged marriages, Valentine’s isn’t celebrated in India, Pakistan, Iran, Indonesia, Saudi Arabia, Malaysia, and Russia. Valentine statistics reveal that in some of these countries, celebrating this holiday could result in arrests, jail time, and other, even stricter punishments.
27. Valentine’s Day is celebrated differently in Japan.
Due to a translation mistake, only women give gifts on V-day in Japan. Men, on the other hand, repay the favor on March 14, also known as “White Day.”
28. Condom sales go up around Valentine’s Day.
The condom company Durex sees sales increase by 25% before February 14. A slight increase in the number of Viagra prescriptions is also noted around this holiday, valentines statistics show.
How many people are single on Valentine’s day?
(Entrepreneur; Glamour; PR Newswire)
Over half of Americans are single. But being unattached on Valentine’s day, or anytime, isn’t as big a deal as it used to be. Even though 43% are under pressure to be in a relationship around V-Day, a quarter of singles say that they have Valentine plans. Some intend to spend the day with friends (30%) and others with family (28%).
How many people celebrate Valentine’s day?
(NRF; PR Newswire)
Over half of US adults planned to celebrate Valentine’s Day in 2020, and even though this is a slight increase from previous years, interest in this holiday seems to be waning. In 2019, only 20% of singles were excited about the day of love and romance, while one in five wished Valentine’s was canceled.
How much does the average man spend on Valentine’s day?
According to a smaller 2019 survey of 354 people, median spending on Valentine’s was $50, with men planning on spending 20% more than women ($73.18 and $60.69, respectively).
How much money is spent on roses on Valentine’s day?
V-day gift buyers planned on spending $2.3 billion on flowers in 2020 with over half (51%) buying red roses for Valentine’s, making this type of flower the most popular choice.
How much candy is eaten on Valentine’s day?
(The Daily Meal)
58 million pounds of chocolate are bought a week before Valentine’s, which equals to US consumers spending $2.4 billion on candy alone in 2020.
Ever since the first commercially printed card was made, Valentine’s has been considered as one of the most important dates for lovers and retailers alike. The traditional way this holiday is celebrated might be changing. Still, with Valentines stats showing Americans spending a record-high in 2020, it seems the conventional signs of affection such as exchange of gifts and cards are here to stay.
- Business News Daily
- Daily Mail
- PR Newswire
- Talk Business & Politics
- The Balance
- The Daily Meal
- The Washington Post
- Time Out
- Wedded Wonderland