Swipe left or swipe right? One of the first apps to introduce this seemingly simple concept to show whether you like someone or not, Tinder took the online dating scene by storm. In fact, some might say that it completely transformed modern dating. According to Tinder statistics and facts, this is not an understatement.
Online dating is a $555 million market in the US with Tinder leading the pack as the most popular dating app.
The platform achieved explosive growth in just 2 years after its launch, but the thing that set Tinder apart from other apps was the fact that it managed to take the shame out of internet dating. By making it seem more like a game, Tinder made it okay for people to use – and freely talk about using – dating apps.
Top Tinder Stats to Get You to Swipe Right
- 57 million people around the world use Tinder.
- Tinder is most popular in the US.
- Tinder is more popular among men.
- Tinder male to female ratio was 2:1 in 2016.
- Users log on to Tinder about 11 times a day.
- Tinder has made 30 billion matches since the app was launched.
- Heterosexual women have the highest success rate (52%).
- Tinder is the most downloaded dating app across the globe.
- Match Group reported $541.5 million in revenue in Q3 2019.
- Tinder has 37 options for gender identification.
General Tinder Statistics
1. 57 million people around the world use Tinder.
(Business of Apps; MarketWatch)
From this sizable user base, 4.1 million are paying subscribers. Up by 437,000 from the last quarter and by 1.2 million from 2018, the number of subscribers is expected to grow by another 1.6 million.
2. Tinder is used in 190 countries.
(Business of Apps)
The app is available in more than 40 languages. In other words, there are chances of making contact with someone almost anywhere in the world.
3. Tinder is most popular in the US.
(Statista; Factinate; BuzzFeed)
According to the number of Tinder users by country, the US is ranked number one. Born and bred in California, it’s not surprising that it has 7.86 million users in the US, where it is the most popular dating app. The UK comes in second, and Brazil is ranked third – 33.5% of all Tinder users come from this country.
4. Tinder is huge in India.
(Business of Apps; Reuters)
Not only did Tinder report 7.5 million swipes a day in India in 2016, but the country also had the highest average number of messages exchanged between matches in the world. However, the number of Tinder users in India that are male far exceeds that of female users. This is mostly due to the stigma that surrounds online dating in a country where arranged marriages are still ubiquitous. To attract more females to the app and to make them feel safe and protected, the Indian edition of Tinder has a feature that allows women to choose whether they want to start messaging or not.
Tinder User Demographics
5. Tinder is most popular among 18 to 24-year-olds.
35% of internet users in the US between the ages of 18 and 24 used Tinder in 2018. The dating app was the least popular among 65 to 75-year-olds. (only 2% of internet users from this age group had used Tinder). Interestingly, 4% of internet users aged over 75 also used Tinder. Well, age is just a number, right?
6. Tinder is more popular among men.
(We Are Flint; Statista)
According to Tinder statistics by gender, 20% of US men and one in ten women in the US used Tinder in 2018. According to studies on dating app demographics, Tinder, and other dating apps, for that matter, are more popular among men, in general, with 10% of male respondents in a 2019 survey saying that they use a dating website or app – compared to just 5% of women.
7. Tinder male to female ratio was 2:1 in 2016.
More recent analysis and Tinder user statistics indicate that 76.9% of active Tinder users on Android are men, while only 23.1% of active accounts on the Android platform are women, accounting for a much higher Tinder gender ratio.
8. Tinder users have a high household income.
(We Are Flint)
40% of respondents who use the app earn anywhere from $70k to $100k a year. The analysis also shows that the average Tinder user lives in an urban area. 16% of people who use Tinder live in cities as opposed to the 9% who reside in rural areas.
Tinder Usage Statistics
9. 84% of internet users in the US have never used Tinder.
On the other hand, the frequency of use stats show that 2% of online users access Tinder several times a day. 3% of respondents said they use Tinder at least once a day.
10. Users log on to Tinder about 11 times a day.
Although men use Tinder more, they spend less time on the app. According to Tinder usage statistics on time spent on the platform, male users spend an average of 7.2 minutes, while women spend around 8.5 minutes per session. Total daily engagement time is about 90 minutes.
11. Most Tinder users log on to the app between 6 pm and 10 pm.
Research shows that the most popular day to swipe right is Monday and the most active month for users is August. It seems people are most in the mood for love right after the weekend and when summer is over, or so Tinder statistics indicate.
12. Women swipe right 14% of the time.
(DMR; Elle; Business of Apps)
Men, on the other hand, swipe right 46% of the time. Messages are a different story. While men message faster (63% messages within 5 minutes), only 7% of men send a message to people they are interested in, unlike 21% of women. On top of that, Tinder messages from men to women are around 12 characters long, while women tend to send messages that have about 122 characters.
What Is the Success Rate of Tinder?
13. Tinder has made 30 billion matches since the app was launched.
(DMR; Dating Sites Reviews)
Tinder user profiles get an average of 2 billion views per day which leads to 26 million matches a day and 1 million dates a week. This translates to about 1.6 billion swipes on a daily basis.
14. Heterosexual women have the highest success rate (52%).
Heterosexual men, however, have a much lower success rate –16%, Tinder stats reveal. This means that less than a fifth of women swiped right or liked their profiles.
Men seem to be caught in a vicious cycle when it comes to getting matches on Tinder. Guys set lower standards in hopes of getting more matches, which in turn causes women to be pickier knowing that the profiles they like will most likely result in a match. Homosexual men are somewhere in between – they have a success rate of 35%.
15. Tinder users statistics suggest it is not just an app for casual sex, but….
52% of dating app users said that they had never had a one-night stand through Tinder or any other dating platform. 44.1% of women and 38.4% of men say they use dating apps to find a long-term, serious relationship, rather than just a casual fling. 80% of Tinder users in a survey have not engaged in any sexual activity through the app, Tinder hookup statistics show, and only 13% said they had one hookup through Tinder.
16. … only half of Tinder users have met their matches in real life.
(Dating Sites Reviews)
After meeting a match face-to-face, male users averaged 1.9 partners (despite matching with 111) and women averaged 2.2 partners (even though they were matched with 124 partners).
Tinder Revenue Stats
17. Tinder is the most downloaded dating app across the globe.
(Benzinga; Sensor Tower)
Tinder revenue in 2018 amounted to $816 million. Accounting for over 59% of revenue from the top 10 biggest dating apps, Tinder was the number one dating app in the world and in the US. Its revenue grew by 85% from 2017 despite just a 5% increase in downloads.
18. Match Group reported $541.5 million in revenue in Q3 2019.
Even though it managed to surpass estimates for the third quarter, Q4 projections are not looking good. The company expects revenue of between $545 million and $555 million, which is less than what analysts estimate. Match Group owns 45 brands, including Tinder, PlentyOfFish, OkCupid, and Match.com.
19. Tinder valuation in 2019 stands at around $10 billion.
Recently, an independent valuation of the brand has put its value at $10 billion, which is an incredible increase from the $3 billion valuation in 2017.
20. Tinder was the top non-game mobile app in Q1 2019.
(Dating Sites Reviews)
Perhaps the most impressive feat Tinder pulled in 2019 was unseating Netflix from the number one position as the highest-grossing non-game mobile app on both iOS and Android, a spot Netflix has held since 2016.
Fun Facts and Statistics About Tinder
21. Tinder has 37 options for gender identification.
In an effort to help transgender people connect through Tinder and curb harassment, the app now allows users to identify their gender as other than male or female. It seems to have worked. Since the changes were launched, there have been 250,000 matches for trans people.
22. 72% of dating app users find Tinder to be the most racially diverse app.
(Business of Apps)
According to Tinder race statistics, 77% of Tinder users claim to be very open-minded and 74% of people on the app have gone out with someone from a different racial background. From those involved in interracial online dating, 53% said that it had made them more politically and socially engaged. (from this percentage 65% used Tinder).
23. Pilot is the most right-swiped job for men on Tinder.
Physical therapist was the most right-swiped job for women among Tinder users in 2018. Teacher, model, and entrepreneur were jobs that inspired right swipes for both men and women.
24. Users who smile in their photos have a 14% higher chance of being swiped right, also..
Other factors that increase your chances of getting swiped right are education (96% of users say higher education is something they look for in a partner) and music (sharing what kind of music you’re into on your profile increases the likelihood of a right swipe by 84%). And another thing. Tinder match statistics suggest that men who shave are 37% more likely to get swiped right than men with beards.
25. … clothes matter.
Men are 19.7% more likely to swipe right on a woman dressed in formal clothes rather than a bikini. Although when it comes to women, it’s actually the other way around. 53.3% of women have swiped right on shirtless pics of men, while only 32.9% have liked men dressed in formal attire.
When did Tinder become popular?
Launched in September 2012, Tinder quickly became one of the most popular dating apps on the market, but it really took off when it expanded to Android phones a year later. By 2014, Tinder had over 10 million users, and the app had been downloaded more than 40 million times. On top of that, just two years after its launch, Tinder users were swiping 1 billion times per day and the user base increased by 100% from the year before.
Why do people use Tinder?
The majority of users say that they log on to Tinder out of boredom or curiosity. Other reasons for using Tinder are to boost one’s ego and improve social skills.
A small number of respondents admit that they are using Tinder for sex. In this regard, more men say that they go on Tinder to increase their sexual experience than women. Does this mean that more men use the app for sex than women, or does it mean that men are more willing to admit what they use Tinder for?
Is Tinder still a thing?
Despite many users complaining that Tinder and other dating apps have left them feeling frustrated and jaded, the number of users and paying subscribers continues to increase. Whether people are seeing it as a social game of sorts, or just another app to kill time, or whether they might be thinking that true love really could be just a swipe away, the fact remains that Tinder is still the most popular dating app on the market.
Wrapping It Up
What’s the main takeaway from these Tinder statistics? Online dating, with Tinder at the forefront, is now part of our daily lives. Call it just another hook-up app, the advent of the “dating apocalypse”, or an indispensable tool in modern living and dating, Tinder isn’t going anywhere any time soon. And who’s to say that this is a bad thing? After all, everyone wants a little romance, even if it is in the digital world.
- Business Insider
- Business of Apps
- Dating Sites Reviews
- Dating Sites Reviews
- PR Newswire
- Sensor Tower
- We Are Flint