If you know what it means to be “Facebook official,” you’re aware of the role Facebook played in the early days of online dating.
But those days are long gone. And what was once an inchoate networking site for college campuses is now a near-monopoly holder of the social media world. Facebook is even releasing a dedicated dating app to harness its popularity.
Anyone interested in online dating should keep track of the social media titan’s next moves. And to help you do just that, we’ve compiled this list of Facebook statistics.
Top 10 Must-Know Facebook Stats and Facts:
- Facebook’s total advertising revenue for Q3 of 2020 was $21.22 billion.
- A call-to-action button improves the click-through-rate for Facebook ads by 285%.
- More than 4 million businesses rely on Facebook ads.
- Approximately 69% of American adults use Facebook.
- India has 269 million active Facebook users, more than any other country.
- Facebook’s oldest user was 107 when she died.
- Facebook had 2.74 billion monthly active users in September of 2020.
- Stats about Facebook indicate it started with an angel investment of $500,000.
- 70% of employers check potential employees’ social media accounts as part of the hiring process.
- Facebook usage statistics show that people use it for an average of 58.5 minutes every day.
Dating and Romance Statistics on Facebook
1. 7% of married couples who met online had their first interaction on early social networking sites, such as Facebook.
In a survey of 19,131 participants married between 2005 and 2012, researchers found that many couples met on social media sites. Despite not explicitly encouraging romantic relationships, Facebook seems to be a passable matchmaker.
2. About 30% of divorce cases involve data from Facebook, according to Fb stats.
A study looking at divorce statistics in the UK found that 30-40% of divorce cases end up using records from Facebook as evidence.
If that seems unusual to you, remember that anything you post on Facebook is by default available to the public. So, it’s admissible as evidence in any court.
3. Facebook relationships that make it past the 3-month mark are more likely to last at least four years.
A study of Facebook user statistics looked at people who listed that they were in a relationship. Unsurprisingly, the longer people spent being officially together on Facebook, the higher their chances of staying together.
Another interesting factoid from the study is that couples were more likely to end relationships in the summer than in other seasons.
Facebook Advertising Statistics
4. Facebook’s total advertising revenue for Q3 of 2020 was $21.22 billion.
The impressive figure resulted in a $7.8 billion net income in the single three-month period from July to September.
5. Facebook statistics show that Facebook advertisers in the legal sector have a 1.61% click-through rate.
1.61% may not sound like a lot, but it’s the best-performing industry overall. In contrast, employment and job training advertisers have to contend with a mere 0.47% click-through rate.
The average click-through rate across all sectors is 0.9%.
6. Facebook ad statistics show the average cost-per-click for ads is $1.86.
(Fit Small Business)
At the moment of writing, finance and insurance advertisers have the highest cost-per-click at $3.89. But that’s still a paltry sum compared to similar ad placement on Google (around $50 per click).
The cheapest industry to advertise on Facebook is apparel. At only $0.45 per click, Facebook is one of the best marketing channels for clothes and similar retail items.
7. Facebook posts made between 1 pm and 3 pm have the highest engagement rates.
If you want to optimize for the number of people your Facebook posts reach, aim for this time slot. Facebook usage peaks in the early afternoon during weekdays and Saturdays, so it’s prime time to get your post seen.
8. Mobile ads perform 45% better than desktop ads on Facebook.
The time of day makes a substantial difference in Facebook engagement, but it’s nowhere near the difference between mobile and desktop.
In a 14-day experiment, market researchers ran an identical Facebook ad campaign on mobile and desktop. During those 14 days, the desktop campaign never outperformed mobile lead generation.
9. A call-to-action button improves the click-through-rate for Facebook ads by 285%.
Facebook post statistics indicate that failing to include a CTA button can seriously hurt your click-through-rate. Adding a button to otherwise identical ads skyrockets the chances your audience will click on them.
This finding is in line with best practices for other channels, such as blog posts, emails, and articles. A CTA button almost always leads to better engagement.
10. The cost per 1000 impressions on Facebook ads is the highest in the UK.
Cost per 1000 impressions (CPM) is a standard benchmark used in advertising campaigns. While it would cost you only about 42 cents to get 1000 impressions for a Facebook ad in Colombia, the price jumps to $3.15 in the United Kingdom.
11. 59% of marketers said Facebook was their single most important advertising platform.
(Social Media Examiner)
Facebook marketing statistics seem to be falling, albeit slowly. Since 2018, the percentage of marketers who see it as the most important marketing channel dropped to 59% from 67%.
Moreover, only 50% of marketers surveyed said they intend to increase their organic activities on Facebook.
12. More than 4 million businesses rely on Facebook ads.
Facebook’s advertising is still an integral part of many companies’ marketing campaigns.
And Facebook advertising is not restricted to domestic businesses. More than 70% of those 4 million firms that actively advertise on Facebook are outside the US.
Who Uses Facebook? Demographic Stats and Facts
13. Approximately 69% of American adults use Facebook.
Facebook is the second most-used social platform in the United States, surpassed only by YouTube (73%).
Furthermore, among those who use Facebook, the vast majority (74%) visit the site once a day at the least. Facebook user visit rates are higher than both Instagram and Snapchat users.
14. Facebook demographics reveal only about half of US teens use Facebook.
Facebook enjoys widespread use among most demographics, but some use it more than others. Only 51% of teens between the ages of 13 and 17 use the platform. In contrast, 85% of teens in the same age range use YouTube.
Instagram and Snapchat also attract more teen users with 72% and 69% usage rates, respectively.
15. India has 269 million active Facebook users, more than any other country.
Facebook user stats show the platform enjoys widespread popularity worldwide. However, nowhere is it more prevalent than in India. About 20% of the country’s population uses Facebook, representing close to 14% of Facebook’s total user base.
The United States is the closest competitor, with only 183 million users, followed by Indonesia, with 123 million.
16. 57% of global Facebook users are male.
(Statista) (Sprout Social)
Overall, Facebook users lean towards male, but they’re mostly female in the United States. Around 75% of women use the platform in the US versus 63% of men.
Furthermore, in the US, 74% of adults with college degrees use Facebook compared to 63% of those with a high school diploma or lower educational level.
17. The average age of a Facebook user in the US is 25–34.
Millennials are the most likely Facebook users in the US, making up 26.3% of its user base.
The least likely users are aged 13–17, with a sparse 2.8% of users falling in that age group. The oldest category, 65 and over, make up a respectable 10.9% of Facebook users.
18. Stats on Facebook demographics show that more than 50% of its users speak languages other than English.
English is the most widespread language in the world if you account for non-native speakers. So, it makes sense that it’s the most widespread language on Facebook.
But Facebook users employ over 100 different languages, and most speak languages other than English. Catering to people in their preferred language is a central focal point for Facebook’s engineering team.
19. Facebook’s oldest user was 107 when she died.
(Santa Barbara Independent)
According to Facebook stats, the platform’s user base keeps getting older. But its oldest user so far was a centenarian long before she made a Facebook account.
Edythe Kirchmaier was 105 when she first created a Facebook account, in 2013. At the time of her passing, she reached the venerable age of 107.
Facebook Video Statistics
20. Every day, 500 million people watch videos on Facebook.
Video is becoming the preferred way to reach audiences across all platforms.
While Facebook’s video viewing may seem impressive, compare it to Snapchat, where 10 billion videos are played every day.
21. 80% of people react negatively to sound playing from videos in a mobile feed.
Facebook’s team found that people prefer to be given the option to allow sound from a video ad rather than have sound on by default. That’s not surprising, since mobile ads that play loudly can cause awkward situations.
Not only do people actively dislike sound, but it seems they like captions. Captioning a video increased viewing time by 12%, according to internal testing at Facebook.
22. Facebook live stats reveal that 1 in every 5 videos on Facebook is a live broadcast.
Facebook Live launched in 2016 and grew exponentially over the following year. As early as 2017, live broadcasts made up as much as 20% of Facebook’s video content.
23. 54% of people who support a brand want to see more video content than static content from that brand.
Facebook video ads perform better than any other form of advertising on the platform.
The people who want more video content from brands they like are also 85% more likely to buy a product after viewing a video about it.
24. Stats on Facebook advertising indicate 81.2% of businesses who share video content do so on Facebook.
A survey of over 1,800 business marketers found that 85.5% of businesses regularly share video content. Of those, most turn to Facebook as their platform of choice.
62.9% of businesses share video content on YouTube, and 57.8% on Instagram.
Miscellaneous Facebook Stats and Fun Facts
25. Facebook had 2.74 billion monthly active users as of September this year.
Facebook’s growth continues unabated despite efforts from policymakers to reign it in. The 2.74 billion monthly active users in September represent a 12% year-over-year increase from the same period in 2019.
26. Stats about Facebook indicate that it started with an angel investment of $500,000.
Mark Zuckerberg launched The Facebook in 2004 (the definitive article was dropped the following year), but its first president was Sean Parker.
However, Facebook’s first big believer was none other than PayPal co-founder Peter Thiel, who invested half a million dollars into the company. The investment paid off rather handsomely, netting him over $1 billion by the time he cashed out.
27. According to Facebook statistics, 70% of employers check potential employees’ social media accounts as part of the hiring process.
As it turns out, employers may use your Facebook page as part of a social media “background check” during hiring. One in seven employers surveyed admitted to checking the social media accounts of potential hires. More than half found content that led to the decision not to hire the candidate.
28. In June 2018, Facebook usage statistics showed that people used it for an average of 58.5 minutes every day.
If you think you’re spending too much time on social media, it may help to know that an hour a day was right around the average in 2018.
29. The average yearly wage for Facebook customer service reps is around $48,000.
Whether you love Facebook or hate it, you can’t argue with how well it pays its customer service reps. Working on Facebook’s customer service team pays 52% better than the national average for similar positions.
30. A voluntary survey revealed that 7% of Facebook’s employees were part of the LGBTQ community.
(CNET) (Washington Post)
Despite a significant part of its workforce identifying as LGBTQ, Facebook has a less-than-stellar track record regarding LGBT inclusivity and discrimination.
What percentage of the world’s population is on Facebook?
Around 35% of the world’s population are monthly active users on Facebook.
Facebook statistics in 2020 show 2.74 billion monthly active users on the platform. The latest population data available from the World Bank place the total population at 7.67 billion. It’s enough to do some quick math to arrive at the 35% figure.
However, it’s worth noting that Facebook’s monthly user stats don’t consider duplicate accounts, spam accounts, and the like. So the actual number may be somewhat lower.
(Facebook) (World Bank)
What percentage of the UK is on Facebook?
In December of 2019, 44.76 million people in the UK were on Facebook. In the same period, the Office of National Statistics estimated the UK’s total population to be 66.79 million people.
There’s every reason to believe Facebook’s usage rates in the UK increased since, as they have in most other regions of the world. So, it’s difficult to say with certainty how many Facebook users are in the UK currently, but some estimations say that a whopping 67% of the UK’s population uses Facebook.
Will Facebook die out?
In short — not anytime soon.
There’s no indication that Facebook is going away in any capacity in the foreseeable future. Sure, there are slight shifts in how marketers advertise on the platform, but that’s hardly a major concern.
Facebook has seen rising usage statistics since at least 2017, and there’s no reason to believe usage won’t continue to grow.
To answer the question more fully, it’s useful to disassociate Facebook, the social platform, from statistics on the Facebook corporation.
Facebook owns Instagram, WhatsApp, and numerous other highly profitable social media properties. If anything, Facebook may shift resources to develop some areas and make up for losses in others.
But, die out? No.
Is Facebook growing or dying?
In just about every sense that a company can grow, Facebook has been growing since it launched in 2004.
It’s certainly true that Facebook evolved in ways that few could have predicted. And some of its once-core activities are starting to take a back seat.
Nevertheless, it’s still the most-used social network globally, generates more ad revenue than any other social platform, and remains the favored marketing channel for most businesses. And it’s enough to look at how many people are on Facebook every day to see it has never been as popular as it is now.
Facebook is going through a volatile period in many ways. From accusations of actively promoting “fake news” to substantial algorithm changes.
And whether you’re a marketer looking for the best way to reach your audience, or you can’t wait to try out Facebook’s new dating app, keeping up with those changes is worth your time.
This list of Facebook statistics has all the latest information to help you stay in the know.
- Divorce Mag
- Fit Small Business
- Neil Patel
- Pew Research
- Santa Barbara Independent
- Social Media Examiner
- Sprout Social
- Washington Post
- World Bank