The blogging world surely is an extremely dynamic one, and the blogging statistics we’ve chosen for you will show you just how much. Perhaps, you’re an aspiring blogger trying to find out how to improve your publishing strategy? Or maybe you’re into e-commerce marketing and starting a blog to increase your online store’s visibility? If so, we also have some interesting figures in this article you need to be aware of to grow your business. Without further stalling, here are the top blogging statistics in 2021 that you need to know for the future.
Top 10 Most Interesting Blogging Stats and Facts
- In April 2020, there were over 496 million blog accounts on Tumblr.
- 3 hours and 55 minutes is the time needed to write an average blog post.
- Bloggers who publish daily get better results.
- Blog statistics reveal that 97% of content creators promote their blog posts on social media.
- Travel blog authors tend to run more than a single blog.
- Globally, there were over 600 million blogs in 2020.
- In 2020, the number of bloggers in America surpassed 31.5 million.
- An estimated 30% of bloggers have a master’s, doctorate, or professional degree.
- 75% of marketers find SEO to be the best way of improving content performance.
- In 2019, WordPress’s market share reached 33.4%.
General Blogging Statistics
1. Globally, there were over 600 million blogs in 2020.
The stats also show that the approximate number of all the websites in 2020 was 1.7 billion. This piece of information is crucial for (potential) bloggers because it gives them a general idea of what they’re competing with.
2. In April 2020, there were over 496 million blog accounts on Tumblr, according to blog stats.
This figure had risen from 463.5 million since April 2019. As a reminder, Tumblr is a social media platform and microblogging website founded in 2007. It allows users to post videos, images, links, and other types of media to create a blog.
3. The length of an average blog post is 1,142 words.
Statistics on blogging from 2017 tell us that the typical blog post had increased by 41% in length over the preceding three years. However, around half as many blog writers created content with 500 words or less. On the flip side, the number of blog writers creating word posts of over 2,000 words had increased sixfold.
4. Stats on blogging reveal that 3 hours and 55 minutes is the time needed to write an average blog post.
Back in 2014, the average time needed to write a blog post was 2 hours and 24 minutes. In other words, bloggers are spending roughly 62% more time on this task than seven years ago.
5. Bloggers who publish daily get better results, according to 2020’s blogging stats.
Maintaining consistency in publishing blog posts helps in boosting authority on search. Consequently, a person’s work is more likely to get better ranked and shared by the public.
Last year, about 57% of all bloggers published every day, 18% monthly, 28% weekly, and 15% published at irregular intervals. Blog traffic stats unambiguously show that the first group achieved far better results.
6. 77% of bloggers publish how-to articles.
Orbit Media’s survey has revealed that the majority of respondents write “how-to” articles. The second most popular kind of texts are lists (57%), followed by news and trends (47%), guides and e-books (43%), and opinion pieces (43%). About 39% of bloggers publish interviews, 29% publish webinars, and another 29% also focus on infographics. Roundups seem to be the least popular, at 23%.
7. 97% of content creators promote their blog posts on social media, according to blogging stats from 2019.
A survey including 1,000 respondents has shown that 69% of blog creators rely on SEO and 66% on email marketing to promote their posts. Influencer outreach is at 18%, a close second to paid services, which are used by no more than 17% of bloggers.
8. Guest blogging statistics show that 62.96% of individuals see blogs with multiple authors as more reliable.
Guest blogging can be beneficial in terms of inspiring professionals to discuss a specific topic, and qualifying traffic for higher conversion rates. It also helps create backlinks to guest bloggers’ sites, which leads to higher ranking and more motivated sales and leads.
9. Travel blog statistics reveal that travel blog authors tend to run more than a single blog.
Many travel blog authors create blogs in more than one language. Furthermore, the majority of travel bloggers write between 5 and 15 posts a month.
10. 53.3% of the total blogging population consists of people between the ages of 21 and 35.
Unsurprisingly, the majority of active bloggers are younger individuals. Also, 20.2% of blog creators are 20 years old or younger, while 19.4% are between the ages of 36 and 50. The smallest percentage of bloggers are 51 or older—7.1%.
11. 50.9% of bloggers are women.
Statistics about blogs suggest that the world of blogging exhibits a low level of gender inequality. Keep in mind that over 100 million blog posts were analyzed to get this data.
12. An estimated 30% of bloggers have a master’s, doctorate, or professional degree, according to blogging industry statistics.
A study has shown that 91% of bloggers have education beyond high school. Although blogging is commonly seen as a career that doesn’t require advanced formal education, these numbers tell us that the vast majority of content creators actually have it.
13. A survey on bloggers found that 65% of respondents had a service or product for sale.
The same blogging statistics also revealed that 85% of professional bloggers offer digital products such as courses, e-books, audio programs, etc. Other ways to make money blogging are selling physical products, software, soliciting donations, and so on.
US Blogging Stats
14. In 2020, the number of bloggers in America surpassed 31.5 million.
Back in 2015, around 28.3 million web users updated a blog minimally once a month. In 2018, the number of bloggers in the States was an estimated 30.6 million, and it went up to around 31.2 million the following year.
15. Blog demographics data shows that in 2010, 29.22% of active bloggers were from the States.
(Sysomos) (Finance Online)
Furthermore, there were over four times as many blog creators in the US as there were in the UK (6.75%). The third most bloggers were located in Japan (4.9%), while Brazil came in fourth place with 4.2%, followed by Canada with 3.9%. The majority of other active bloggers were from Germany, Italy, Spain, France, and Russia. More recent research indicates that the percentage of US bloggers has remained practically the same to this day.
Business Blogging Statistics
16. A company sets aside 46% of its budget on content creation.
Is a blog for companies a good idea? According to HubSpot’s statistics from 2017, 73% of people reported skimming blog posts, whereas 27% read them thoroughly. Overall, we can clearly see from these numbers how important blogs are for increasing business success.
17. 75% of marketers find SEO to be the best way of improving content performance.
Moreover, 61% of companies consider updating old content the most effective content marketing tactic. Interestingly, a mere 10% of companies believe that implementing user-generated content is the best strategy.
18. According to blog statistics, companies that blog have 97% more inbound links on average.
A HubSpot study that analyzed data from 1,531 HubSpot customers has led to the conclusion that companies that blog achieve far better marketing results than those that don’t. For instance, the first ones have 55% more visitors and 434% more indexed pages.
19. Businesses that blog achieve a 126% higher monthly lead growth, according to blog traffic statistics.
A HubSpot study involving 2,300 customers showed that blogging is an excellent strategy if you want to grow your business. However, other factors affecting lead attraction include a clear landing page, powerful keywords, and an active social-media presence.
20. Over 20 billion WordPress pages are being viewed by over 409 million people every month.
Moreover, stats on the most viewed blogs show us that WordPress users create around 70 million new posts and 77 million new comments every month. These figures clearly indicate the rising popularity of this platform.
21. According to blog reader statistics, 71% of WordPress users write in English.
Blogs on WordPress are created in more than 120 languages. Besides English, some of the most frequently used languages are Spanish (4.7%), Indonesian (2.4%), Portuguese (2.3%), French (1.5%), Russian (1.3%), German (1.2%), Italian (1%), Turkish (0.7%), and Dutch (0.6%).
22. Blogging statistics from 2019 show that during that year, WordPress’s market share reached 33.4%.
In 2019, WordPress powered more than a third of the web’s top 10 million sites. That is strikingly different from 2011, when that number was no higher than 13.1%.
23. Only two months after being released, WordPress 5.6 has already been downloaded over 33 million times.
Version 5 in general is used by 86% of all WordPress-powered websites. Version 4, on the other hand, is used by 13.2% of them.
Are blogs still popular in 2021?
Yes, blogs are still a huge deal, even in 2021. Remember, the more blog posts you create, the better chances you have of ranking higher and drawing more traffic to your site. As a result, more people interact with your content and become interested in what your brand has to offer.
How many bloggers were there in 2020?
The US alone has more than 31 million active bloggers. According to the stats we’ve shared earlier, this country makes up about a third of all the active users globally.
What percentage of blogs make money?
According to a survey that included 1,000 bloggers in the US, 81% of content creators have never made $100 from blogging. Also, only about 8% make enough money to support their family. Based on these findings, the percentage of bloggers who earn a full-time salary is only 5–8%.
Whether you’re planning to create a blog with your own tips on specific topics, or a fully customized blog for your business, we believe these blogging statistics will be helpful along the way. According to the numbers we’ve shared in this article, we can clearly see that the blogging world, while extremely competitive, is also beneficial for company success.
So, what are you waiting for? Make that business-oriented, travel inspired, or health and wellness-related blog you’ve always wanted to, and get one giant step closer to success!