For years now, dating apps have been the channel through which the majority of couples meet. It also made it much easier for people to keep dating and socializing during the pandemic and worldwide lockdowns.
With the world slowly coming back to normal, people are eager to meet in person and interact with others in the real world. This trend is reflected on online platforms, and apps that enable live interaction are gaining in popularity.
One of these, Thursday, allows its users only 24 hours to agree on a date — on Thursdays, as the name suggests. The company also hosts in-person events where people can meet, providing a safe space for everyone.
With different research showing that we are prone to make better decisions about people in person, platforms such as Thursday could become more successful at matchmaking than traditional dating apps. A big downside of online dating is the false feeling of having endless choices and swiping aimlessly.
Another advantage of face-to-face dating apps is that they’ll reduce problematic online behavior. On traditional dating apps, fake profiles and scams are quite frequent. Seeing someone gives us more information to make a valid decision about wanting to meet them.
Of course, this doesn’t mean that face-to-face apps will mark the end of traditional online apps because they are still nowhere as near — Tinder was downloaded 450 million times during the last year alone..