Recent scientific efforts revealed that men and women apply different tactics to attract potential partners. Findings confirmed that women tend to choose strategies based on enhancing their physical appearance, while men prefer to demonstrate their resourcefulness and capability.
According to the study authors, these strategies are focused on promoting positive or fitness-increasing traits and concealing negative or fitness-impairing traits.
The authors conducted two separate studies on a sample of Greek-speaking university students from the Republic of Cyprus. The first one focused on determining the specific acts that women and men undertake when trying to attract a partner. The participants gave examples of their own experiences, which yielded as many as 87 different acts. In turn, the participants of the second study were asked how likely they would be to perform the 87 acts from the previous study in a given scenario on a scale from 1 to 5.
Based on the demographic data collected from the participants, men focus on promoting their ability to provide resources, while women highlight their physical appearance as their most favorable quality. In addition, younger participants largely opt for enhancing their looks as the preferred strategy.
Some limitations to the studies are the fact that the data was self-reported with no possibility of verification, and it was elicited in a hypothetical situation. The findings are also culture-specific, which disables any generalized conclusions.
A future research prospect is to explore whether the revealed strategies may differ if the person is pursuing a casual or long-term relationship.