Making the first move in courting someone has historically been seen as the role of a man. Online dating platforms blurred these traditional gender lines, and Bumble seems to lead the way and claim to break the ‘’old-fashioned dynamics.’’
While undoubtedly coming from a good place, not all women feel comfortable with using this as a brand motto. Some users fear that this kind of approach can create unwanted results and gender expectations that are the opposite but equally oppressing.
Namely, they claim that promoting women making a move could build an expectation of confidence and aggressive assertiveness for a woman to be considered modern. They believe that Bumble is a brand that has more than enough power to assert this kind of influence.
However, not all is black and white. Many male and female users state that Bumble created a safe space for both introverts and extroverts, normalizing making the first move if you like someone, regardless of your gender.
Opinions on this matter remain split, but they open doors to an important social discussion. In the process of achieving real equality, it’s important to consider the influence technology has on transforming the minds of the people.