Ready for some fun and potentially useful Instagram stats and facts? The info we’ve gathered here could help you run your profile in a way that motivates people to react and respond more.
What’s the best time to post? How does a good post look? What kind of pics should you take? How many people share your interests?
Knowing the answers to those questions could lead you to an even better online dating experience or a far more successful business. So, keep reading and boost your Insta visibility!
Top 10 Instagram Statistics and Facts
- On a monthly basis, Instagram’s got about 1 billion active users.
- Photos typically get 38% more likes if they show faces.
- The most popular Instagram pic has 55,033,962 likes and counting.
- Traveling is Instagram users’ most popular interest.
- Content displaying luxury gets 11.4% more reactions.
- Instagram statistics for 2021 show that 16.9% of the app’s users are men aged 25–34.
- 83.3% of the highest-rated Instagram pages use emojis in their posts.
- Since the beginning of the pandemic, the worst time to post has been after 6 p.m.
- Instagram Stories is among the platform’s most popular features.
- Instagram is American teenagers’ third most popular app.
Quick Instagram Facts to Get You Started
1. On a monthly basis, Instagram’s got about 1 billion active users.
The most recent Instagram user stats suggest that India and America have the greatest numbers of registered users (140 million each). These numbers have even surpassed expectations about the platform’s growing popularity, at least when it comes to the US.
More precisely, data from January last year shows that in America, the anticipated number of MAU for 2021 was approximately 115.6 million. Needless to say, this is far less than the number it actually managed to reach.
2. Instagram was sold to Facebook for $1 billion in 2012.
Interestingly, at the time, many couldn’t understand why the Facebook team made this seemingly pointless decision. However, it soon became clear that they’d known exactly what they were doing. Instagram stats reveal that in 2018, its worth reached an astonishing $100 billion!
3. The account with the most followers on Instagram belongs to—Instagram.
This is perhaps one of the most interesting Instagram facts, and it’s firmly supported by 300 million followers. Instagram mainly uses its own account’s influence to share the latest trends, promote new features and interesting people within the community.
4. Instagram Stories is among the platform’s most appealing features.
Since the addition of Instagram Stories, stats have tracked numbers that prove this feature overshadowed Snapchat’s 235 million daily users. Namely, there were 500 million daily users of Instagram Stories in 2019.
5. For Instagram, 2019 was marked by advertising revenue of $20 billion.
Consequently, an approximate 69% of marketers in the US were motivated to direct their marketing budgets for 2020 toward Instagram influencers. In fact, this form of advertising is so powerful that strategies are developed for brands to find the right influencer for best results.
Instagram Statistics to Round up Your Style
6. The latest Instagram stats for 2021 indicate that 16.9% of Instagram users are 25–34-year-old men.
Over 50% of Instagram’s global user base is (under) 34, the most prominent group being those aged 25–34. More precisely, 16.9% of that group are men and 16.1% are women.
The group that comes in next are 18–24-year-olds, making up 29.8% of the total number of Instagram users. Finally, the smallest age group on Instagram are people over 65, reaching no more than 2.1%.
7. 76% of Instagram users log in to remain updated on current events.
(Business of Apps)
Instagram follower stats also show that 91% of people use it to keep in touch with content related to their interests. Moreover, 37% of users state that they find Instagram useful for getting info on the newest sports events.
8. Photos typically get 38% more likes if they show faces.
This is because such pics are often considered more personal or more relatable. They also tend to attract 32% more comments, which is quite a leap in engagement in the world of social media.
9. Instagram marketing statistics show that roughly 98% of fashion brands have Instagram profiles.
(Statista) (Instagram for Business)
Data also shows that 90% of Instagram users follow at least one business. We can, therefore, easily conclude that having an Instagram profile is extremely significant for any success-oriented business.
Among the best brands in connecting to their target audience through Instagram are fashion trends. They take advantage of the fact that half of Instagram users take a brand far more seriously if it’s advertised on this platform.
10. Content displaying luxury gets 11.4% more reactions.
Instagram insights always come in handy in analyzing the audience’s behavior. They also show us that collage posts are even more popular than those about glitz and luxury, with 22.4% more comments and 19.41% more likes.
11. Reportedly, traveling is Instagram users’ most popular interest (45%).
(Business of Apps)
However, Instagram user statistics tell us that the most well-known fashion brands are most popular in raising interest among users. They’ve got 35.5 million followers on average, while athleisure and cosmetics industry brands reach 21.8 million and 15.4 million followers.
12. The latest available Instagram stats reveal it’s American teenagers’ third most popular app.
Research also shows that 43% of teenagers check their social media profiles every hour or so. Pair the two pieces of info, and you grasp the extent of users’ engagement in this platform. Naturally, this knowledge isn’t just useful for advertising, but also for those who want to date.
13. User-generated content has a 4.5% higher engagement level.
Studies have shown that the Instagram conversion rate depends mainly on the type of content. Rates go up with the increase in overall engagement and clicks. This is perhaps to be expected, since user-generated content gives people something they can connect with easily.
14. Instagram Web can only be used for browsing.
(HT Tech) (Metricool)
According to Instagram statistics, the website isn’t too popular since there are many limitations. The platform was primarily designed as an app, so the website supports only viewing and liking posts (no Stories or IGTV). No posting or messaging—just browsing.
So, it’s not very surprising that in the context of Instagram statistics, the app exhibits dominance when it comes to exclusive features. The most recent one is the Reels Remix feature, which reminds avid app users of TikTok Duets.
The Instagram app also offers Direct Messaging, uploading content, and shopping. So, if you gave up on Tinder and similar dating platforms, and turned to browsing Instagram instead, we honestly recommend downloading the app.
15. Cristiano Ronaldo is the most famous person on Instagram, with 254 million followers.
Like him or not, Portugal’s national football team captain is the first person ever to hit the surreal number of 200 million follows.
Instagram follower statistics reveal a significant gap between him and Ariana Grande, who comes in second place with 216 million followers. Dwayne Johnson’s profile is the third most followed one on Instagram, with 211 million followers.
Instagram business statistics also show that only two brands managed to get on this list. The first one’s National Geographic (149 million), providing educational content and amazing photography. The sportswear giant Nike is the other, with 128 million followers worldwide.
16. Celebrities earn an average of up to $1 million per post.
(Business of Apps)
The fact that members of the Kardashian family are some of the most popular women of Instagram is considered common knowledge nowadays. Kim K earns an estimated $858,000 from a single post, while her sister Kylie cashes in $986,000 every time she hits the post button.
They’re not the only ladies on the list of Instagram’s top 10 earners—Beyoncé, Taylor Swift, Ariana Grande, and Selena Gomez are also on it. Instagram stats show that three athletes also managed to get on this list: Cristiano Ronaldo, Neymar Jr, and Dwayne Johnson (aka the Rock).
Latest Instagram Trends to Boost Your Profile
17. The most popular Instagram pic has 55,033,962 likes and counting!
It’s a picture of an egg. And yes, it was posted specifically for the purpose of becoming Instagram’s most liked pic. Make of that what you will.
18. 83.3% of the highest-rated Instagram pages use emojis in their posts.
(Louise Myers Visual Social Media)
Posts with even a single emoji in their caption get 47.7% more reactions. So, it’s not so surprising that a high number of Instagram users—56.5%— add emojis to their content. However, the number seems to drop to 23% in profiles of up to 1,000 followers.
19. Since the beginning of the pandemic, the worst time to post has been after 6 p.m.
Analyzing Instagram engagement stats, we noticed that COVID-19 has made great changes in posting times around the world. Before its outbreak, Wednesday and Friday around 11 a.m. were the best posting times, marked by a high engagement level.
The best posting times now are Monday, Tuesday, and Friday at 11 a.m. Weekends are also showing pretty high numbers although they scored quite low in 2019.
20. In 2019, pizza was the most Instagrammed food, being featured in 37,900,000 pics.
Instagram food statistics are clear about the winner, but it’s still interesting to note that American dishes are the most prominent ones on Instagram’s top 10 foods list. Besides pizza, for instance, there were also hamburgers (35 million), steak (10.2 million posts), fried chicken (2.1 million posts), and poke (1.5 million posts).
The most featured European specialties were French macarons with 5 million posts, being the only dessert that made it on the list. Asian food accounted for 22% of all food posts, sushi being the most popular one, shown in 23.6 million posts.
What are the most popular pages on Instagram?
Inspirational quotes, luxury, landscapes, food, and animals are just some of the evergreen Instagram trends that will surely attract more likes. If you’d like to know exactly what the most followed pages on this platform are, feel free to check #15 in our article.
How successful is Instagram for business?
If you want to be sure you’ve done everything to make your business thrive, don’t forget to join Instagram. Why? Because 72% of its users say they purchased items they saw on this app. Add to that info the fact that the app’s got about 1 billion MAU and the reason becomes very clear.
What is a good engagement rate for Instagram?
Anywhere between 1% and 3% is considered acceptable, depending on the industry you belong to. The overall average of post engagement is 1.22%, but higher education organizations typically score an average of 3.57%. A significantly lower average engagement rate is seen in the fashion industry—0.68%. This might be viewed as somewhat strange since fashion is extremely popular on this platform.
How many followers do you need on Instagram to get a blue tick?
Having a specific number of followers isn’t a requirement for getting a verified badge. The criteria set by Instagram lists a complete profile, authenticity, uniqueness, and notability.
The catch is in the notability criterion. While other criteria are mostly technical, this one states that one has to be a “well-known, highly searched for person.’’ Instagram traffic stats imply that this means at least 10,000 followers. This number allows you to use features that are part of exclusive content, such as Instagram link in Stories.
(Instagram) (Tailwind App)
Check out our Instagram stats and think about making your posts more visible to those who share your interests—whether it’s for online dating, business, or just good ol’ fun. Don’t be afraid to reach out! Scroll, like, react and comment on the things you like. Chances are, you’ll enjoy this journey of connecting with like-minded people.