As a society, we emphasize feeling pretty and taking care of ourselves, so it’s no wonder the beauty industry is one of the biggest industries in the world.
These beauty industry statistics show just how much impact the industry has on our lives and how popular it is. You will find out more about skincare and makeup trends worth knowing in 2022, as well as just how much the industry is worth.
So, the next time you buy beauty products, you’ll know the story behind them and the market.
Top Ten Beauty Industry Statistics
- Sephora was the most popular online store in the US in 2018, with a $778.8 million revenue.
- The coronavirus made hand mask sales grow by 606.4% in February and March of 2020.
- As of March 2020, Yuya has 24.3 million subscribers, making her the number one beauty content creator on YouTube.
- The specialty additives market was worth $4.9 billion in 2018.
- 51% of YouTube beauty content videos are dedicated exclusively to makeup.
- The revenue for the cosmetic industry in the US was $49.2 billion.
- Only 11% of people in the US believe that men wearing makeup regularly would be a good thing.
- 5% of men already use moisturizers, while 26% would consider it.
General Beauty Statistics
Before we get into specific niches of the beauty industry, let’s go over the beauty industry basics — sales, revenue, and recent trends.
1. 51% of YouTube beauty content videos are dedicated exclusively to makeup.
(Statista)
YouTube beauty statistics for tutorials are also quite high, with 45% of beauty content dedicated to them.
2. Kylie Cosmetics is the leading beauty brand on Instagram, with 24.2 million followers.
(Statista)
MAC Cosmetics is not too far in second place, with 23.66 million followers, while Anastasia Beverly Hills ranks third, with 20.42 million followers.
3. 10% of internet users in the US had a health and hygiene subscription in 2019.
(Statista)
Though following beauty trends online is popular, most people still prefer getting their beauty products at a physical store. In fact, When it comes to the health and beauty industry, statistics show that 69% of internet users didn’t order their products online but instead opted for a trip to the store.
4. The coronavirus made hand mask sales grow by 606.4% in February and March of 2020.
(Statista)
According to the same beauty industry statistics for 2020, the virus impacted other skincare products’ sales similarly. Hand soap sales grew by 438.4%, and body wipe sales grew by 378.5% in the same period.
5. Sephora was the most popular online store in the US in 2018, with a $778.8 million revenue.
(Statista)
Ulta ranked as the second most popular store with a 735.1-million-dollar revenue, while NYX Cosmetics was third with a 428.7-million-dollar revenue. Beauty industry statistics put Paula’s Choice (which made $93.6 million in e-commerce revenue) last on the top-ten popularity scale.
6. As of March 2020, Yuya has 24.3 million subscribers, making her the number one beauty content creator on YouTube.
(Statista)
Jeffree Star is in second place, with 17.6 million subscribers, while the third spot goes to Musas, with 14.2 million. Rachel Meyer (grav3yardgirl) is last on the top ten list, with 8.42 million. Ranking just above her, with 8.91 million, is Michelle Phan.
Cosmetic Industry Stats
People have been obsessed with staying young forever. Or at least looking young, and who better to help than the cosmetic industry. Let’s look into some interesting stats about the revenue this industry gets from making people look young and healthy.
7. 62% of the cosmeceuticals market was made up of skincare products in 2017.
(IQPC)
Haircare products made up 15% of the market, while injectables made up 4%. The remaining 19% was reserved for other products. Injectables were the only products that had a smaller share in the cosmeceuticals market in 2017 than in 2012 — from 7% to 4%.
8. The specialty additives market was worth $4.9 billion in 2018.
(IQPC)
As far as other cosmetic industry stats related to ingredients were concerned, active ingredients were worth $2.7 billion, and processing aids were worth $4 billion. As mentioned earlier, all of the ingredients were worth less in 2013 and experienced significant growth in the following five years.
9. The organic product market was expected to reach $13.2 billion by 2018.
(IQPC)
That’s an impressive number, but due to the growing popularity of organic products for personal care, it was expected that the market would grow by 9.6% by 2018. The estimated organic cosmetic industry growth for the US market was expected to be 10% from 2012 to 2018, keeping it in line with the global demand.
10. The Asia-Pacific region made up 41% of the global cosmetic market in 2019.
(Statista)
The North America region made up the second-largest share in the market, with 24%, while western Europe wasn’t too far back in third place, with 18%. Latin America made up 8%, while eastern Europe had only a 6% part in the market, and Africa and the Middle East had 3%.
11. Cosmetic industry statistics worldwide: L’Oréal is the leading beauty brand.
(Statista)
Besides holding the title of the leading manufacturer worldwide, L’Oréal also has a sales share of 35%. Other impressive brands include Procter & Gamble, with a 19% of the sale’s share. Next, Unilever Group’s personal care segment has a revenue of 21.7 billion euros.
12. The revenue for the cosmetic industry in the US was $49.2 billion.
(Statista)
The beauty industry is quite big in the US, with 63.816 employees and an industry gross of $13.91 billion. Hair products and skincare products make up the largest part of the US cosmetics market, with the former making up 24% and the latter 40%.
Makeup Statistics
The world of makeup is a world for itself. How many times have you been lost in a loophole of stunning makeup videos on YouTube or read through endless tips and tricks on drawing an impeccable eyeliner stroke? These next stats are for all of you!
13. Only 11% of people in the US believe that men wearing makeup regularly would be a good thing.
(YouGov)
50% of people think that men wearing makeup regularly would be bad, while 32% don’t think it’s either good or bad. 7% said they simply didn’t know. When it comes to wearing nail polish, the younger generation feels it’s more acceptable, with 41% saying so.
Beauty statistics show that only 17% of those over 55 believe it’s appropriate for men to wear nail polish.
14. Straight women perceive other women wearing makeup as more dominant.
(Sage Journals)
A study conducted by Sage Journals concluded that straight women think of women wearing makeup as more attractive to men, more promiscuous, and more dominant. In a follow-up study, it was shown that these perceptions were mainly caused by jealousy.
15. Men and makeup statistics: 49% of all men said they would never try makeup.
(Morning Consult)
The numbers are a little different depending on what age group we’re talking about. When it comes to those under 30 but over 18, 44% said they’d never consider wearing makeup, while 15% said they definitely would. Men over 65 were most likely to reject wearing makeup entirely, with 61% saying they’d never wear it.
16. 5% of men already use moisturizers, while 26% would consider it.
(Morning Consult)
Though men are open to using skincare products like lip balm and moisturizer, statistics about wearing makeup clearly show they don’t like the idea of glamming up. For instance, only 6% of men said they’d consider wearing lipstick, while 17% said the same thing about lip balm.
17. 46% of men agree that makeup is strictly for women.
(Morning Consult)
Significantly fewer men between the ages of 19 and 29 agree with this statement, though (34%). Although nearly half of all men might believe that makeup is for women, only 29% stated they’d feel uncomfortable using products marketed to the opposite sex.
FAQ
How many people use makeup?
According to data from 2017, 31% of 18 to 29-year olds in the US wear makeup every day. 41% of 30 to 59-year-olds wear it daily, while somewhat fewer, 35% of 60+-year-olds do.
Only 10% of the youngest age group never wear makeup.
The middle age group is similar in numbers to those who never wear makeup, with 11%, while just 7% of the oldest age group said they don’t ever wear it.
(Statista)
What percentage of males wear makeup?
5% of men wear makeup in the UK. Out of this 5%, 3% wear it once a month, while only 1% wear it every single day. Men who responded to the survey said they wore makeup to hide blemishes, accentuate features, and boost confidence.
(YouGov)
What percentage of women wear makeup everyday?
18% of women said they wore makeup every day or almost every day, while 28% said they wore it most days. More than 50% of women only wear makeup a couple of times a week or less.
(Bustle)
Conclusion
The beauty industry is an ever-growing market, and that growth is unlikely to stop any time soon. These beauty industry statistics help us understand the market better and give valuable insight into consumer behavior. Thanks to them, you’ll be more aware of the story behind the products you’re buying.
